6 Local Beauty Brands to Add to Your Rotation

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Get the homecourt advantage with these locally-manufactured beauty brands designed especially for Filipinos.

When it comes to beauty products, Western and Korean brands often reign supreme.

While we don’t disagree, we’re also proud to say that Filipino—even Cebuano—companies are stepping up the game. What’s even better is these brands have designed their products with us in mind, making them more ideal for our skin type and environment.

Here are six brands worth checking out, and their products you’ll want to add to cart!

Ayana Beauty Basics

Photo: Ayana Beauty/Facebook

With a background of over 25 years in the beauty industry, Ayana Beauty Basics aims not to change beauty, but help rediscover it. The brand takes pride in dermatologist-tested and FDA-approved skincare solutions.

Their Anti-Aging Mousse Cream is a powerful sunscreen that also works to prevent fine lines and wrinkles. Bonus points: It also serves as a great makeup base!

Shop Now: Ayana Beauty PH

Beauty Affair

Photo: Beauty Affair Hub/Facebook

Skincare clinic Beauty Affair Face & Slimming Hub launched a line of FDA-approved products this year. Formulated by dermatologists, their products can stand alone as part of your regular routine while also designed to complement their array of services.

g.spot PH publisher Bea Evardone swears by their acne set that improved the condition of her skin.

Shop Now: Beauty Affair Hub

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Blank Canvas

Photo: Disenyo del Sur

Blank Canvas is a wellness concept that works with sustainably sourced premium oils, integrating them into self-care products that are all-natural. The Beauty Oil is a proprietary blend of grapeseed, apricot kernel, geranium, lavender, tea tree, clary sage, and frankincense—perfect as a natural moisturizer and primer.

Blank Canvas products are sold through Disenyo del Sur, a lifestyle platform that promotes intentional living. Their curated items are made by Visaya women!

Shop Now: Disenyo del Sur

Human Heart Nature

Photo: Human Nature Cebu City/Facebook

Since its beginnings in 2007, Human Heart Nature has become synonymous with all-natural local skincare. Their products utilize ingredients found in the Philippines that are renowned the world over for their beauty benefits.

Switch up your hair care with the vegan Shampoo Bar, which cleans hair thoroughly without drying out your scalp. The bar also helps prevent plastic bottles from heading to landfills.

Shop Now: Human Heart Nature

KEVLO Skinceuticals

KEVLO is a Cebu-based enterprise of skin clinics with branches all over the Queen City, recently opening on in SM City Consolacion. Their quality yet affordable facials use their own products, which are also sold through affiliated sellers all over the country.

The Age-Proof Serum is a worthy addition to your skincare routine. It has a combination of active ingredients that work to moisturize and brighten skin while also preventing signs of aging.

Shop Now: KEVLO Skinceuticals


Photo: Primo+Skin/Facebook

Primo+Skin is a homegrown beauty brand that was recently launched in July 2021. Their pioneer collection, Hydro Glow, offers a skincare lineup with Niacinamide and Hyaluronic Acid for brighter skin that’s well-hydrated.

The Hydro Glow Moisturizer is a lightweight formulation that glides on like butter to the face. It absorbs well and doesn’t leave a sticky residue, making it perfect for underneath your sunblock and makeup.

Shop Now: Primo+Skin

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