5 Stores You Can Shop at for Investment Jewelry Pieces This Christmas

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Make your Christmas gift count with jewelry that lasts a lifetime! Here are some places you can start shopping at.

It’s the most wonderful time of the year again! Send your warmest greetings with the gift of time and love, but if you must give something tangible, make it something that would last a lifetime. A gold chain necklace or classic stud earrings perhaps?

Purchasing fine jewelry is a common trend among millennials nowadays who are both into style and investment. If you are looking for gift ideas with long-term value, emotionally and economically, these 5 fine jewelry brands in Cebu will help you choose the best jewelry pieces you can give to your friends and family.


A Cebuano-based brand, DiaGold put together luscious diamond pieces in 14k and 18k gold settings to form exquisite earrings, bracelets, pendants, rings, and wedding rings. It is part of Oro China Group of Companies, known to be the country’s prime jewelry company since 1967.

Locations: SM City Cebu and Ground Floor of Ayala Center Cebu

Oro Italia

Oro Italia is founded by a jeweler from Zamboanga City which later expanded in Davao and Cebu. It sells a wide selection of diamonds, precious gems, pearls, and golds (Chinese, Italian, Saudi, and Japan golds).

Location: 2nd Level, Ayala Center Cebu


Find a collection of the queen of gems here at Jewelmer, an international luxury brand founded by a Filipino entrepreneur and a French pearl farmer in 1979. Their lustrous cultured sea pearls come from their own farms with quality and sustainability in mind at every step of the process.

Location: Level 1, Ayala Central Cebu

Vero Concept

Vero Concept is a fusion of style and luxury. Conceptualized in 2004 by G Young, Vero Concept is an artisanal fine jewelry brand creating wearable art in genuine Italian gold and other precious metals, bedecked with a variety of diamonds and gemstones sourced around the globe.

Location: Level 1, Ayala Center Cebu

Oro China

For over 50 years, Oro China is the most preferred and trusted jewelry store based in Cebu which has constantly delivered exquisite jewelry pieces. It offers a broad array of brilliant jewelry pieces, from necklaces, pendants, bracelets, earrings, and rings. 

Locations: Ayala Center Cebu, SM City Cebu, SM Seaside Cebu, Gaisano Grand Mall – Talamban, Gaisano Grand Mall – Mactan, SM City Consolacion

Turn your gifts into assets, invest in fine jewelry pieces this Christmas!

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