Meet Your NEW Best Friend: The Serum That’ll Help Grow Your Lashes

Meet Your NEW Best Friend: The Serum That’ll Help Grow Your Lashes

NEW Lounge launches the breakthrough ICON Lash Essence, as well as three new lash extension designs curated for Filipina eyes.

Consistently elevating the beauty lash game, NEW Lounge, the country’s leading eyelash and nails beauty service, launches the foremost lash serum for longer, thicker, darker and stronger lashes, the ICON Lash Essence.

The ICON Lash Essence is a serum made by industry experts from Japan who specialize in scalp hair restoration and eyelash growth.  It is lightweight, odor free, colorless, and non-sticky; best of all it can also be used with NEW Lounge lash extensions on!

When used twice a day, with a gentle stroke on the lash line from the inner corners to the outer corners of the eye, results can be expected within four to eight weeks. That’s fuller natural lashes that can strongly hold lash extensions day in and out. What makes it even better is that it can be used to grow healthier eyebrows too.

The ICON Lash Essence was revealed on Friday, June 23, 2023, at Edsa Shangri-La, in an intimate gathering graced with the presence of NEW Lounge President & CEO Rachelle Bravo, along with lash dolls Katarina Rodriguez, Jessica Yang, Laureen Uy, Bela Padilla, and more. The ICON Lash Essence is exclusively available at all NEW Lounge branches nationwide and through mobile services.

Earlier the same day, NEW Lounge also launched three brand new lash creations that answer the clamor of the market for lashes that fit the various Filipino eye shapes: the NEW Lounge PH Exclusive Volume Lash, Lifestyle Lashes, and Everyday Lashes.

Artistically blending various sizes and types of lashes, the NEW Lounge PH Exclusive Volume Lash provides strategically applied extensions, guaranteeing only the best results for NEW Lounge’s local clientele. The overall effect is like having long natural lashes worn and darkened with mascara. The shorter lash lengths subtly fill the base while the longer accent lashes add depth and drama. With high attention to detail, the brand’s skilled lash artists meticulously apply the longer lashes in the middle to the upper layer of the lash line to give the eyes more definition, highlighted through a wispy yet elegant look. This design is a very close sibling of the doll eye. 

The Lifestyle Lashes, a lovely fusion of the cat and doll eye designs, was curated to enhance the typical Oriental Asian eye that is commonly lidded and has narrow angles. The goal is to create a stunningly attractive and amplified effect by making the eyes appear wider and larger with readily noticeable, natural-looking extensions. Just like with the cat eye pattern, the shortest lengths are placed in the inner corners with gradually increasing longer lengths applied toward the outer corners. Alternating sizes are placed in the middle section for the doll eye design blend, launching a whole new lash formula that effectively opens the eyes. The Lifestyle Lashes strike a stand-out look suitable for every Chinita lash doll charmer. 

Capping off NEW Lounge’s newest competitive offerings is the Everyday Lashes, a game changing lash design that addresses the local market’s culturally deep preference for minimalistic elegance. Made for lash dolls who believe that simplicity is sophistication, this eyelash design is an easy-to-maintain beauty essential that can seamlessly integrate into one’s everyday routine. It enhances the natural lashes by using only two lash lengths, giving off a volumized effect for that flawless glam that is subtle yet full of character. 

The NEW Lounge PH Exclusive Volume Lash will be available in all NEW Lounge prestige branches nationwide beginning June 24, 2023. The Lifestyle and Everyday Lashes will be available in all NEW Lounge regular and provincial branches on July 25, 2023.

In Cebu, NEW Lounge has two branches. NÉW Lounge Oakridge is located at Unit 2-107, Oakridge IT Center 2, Oakridge Business Park, A.S. Fortuna Street, Mandaue City. To book, call/text 0927 184 1535.

NEW Lounge Shangri-La Mactan is located at Health Club, Shangri-La’s Mactan Resort & Spa, Punta Engano Rd., Lapu-Lapu City, Cebu. To book an appointment, call/text 0927 493 3064. — with PR